• Kid - /kid/ a child or young person

  • Gnarly - (narlee) is originally a surfing term but skaters use it avidly to describe anything that is awesome, amazing,  and/or dangerous, crazy and downright reckless. 

In New York, July 2020,  me & my wife decided to create a brand for kids that speaks for the amazingly, awesome, & downright reckless kids. Being parents we wanted to create a more so street brand that we feel represents the wild, free, & explosive energy that our kids were running around with. So we created a brand that would make the stuff Gnarly kids want to wear! As the year ended and we gained sales. After a couple Pop-up Shops it wasn't just Kids requesting our gear. the brand widened itself leading us to create styles not just for Babies/Kids/Teens, but for Adults of all ages as well. All products are Hand created/crafted & designed custom graphics. We all have a Kid in us! we hope you take the time to browse our site and get in touch if you need any assistance.